Purple is the color of the year 2014. Jewelry in purple and related colors, such as violet, fuchsia, pink, and rose, will be absolutely in style this year. Watches, accessories, such as purses or scarves, as well as shoes and makeup will follow that trend. Purple will be combined with white in the summer and add some sparkle to your look worn with black at night.
Life Is Colorful
In their Brand Book, Baselworld quotes Frank Maier, managing director of exclusive jewelry brand Leo Wittwer, regarding the jewelry trends 2014 as follows:
“As the world emerges from the financial crisis, I believe ladies will wish to reflect a brighter, more cheerful outlook. As a result, we will see an increasing use of color—whether that is in finishes or colored stones—to enliven and brighten fine jewelry.”
So get ready for some color!
“Radiant Orchid” or Purple It Is
In December 2013, Pantone, a global color authority and provider of color standards, announced PANTONE® 18-3224 Radiant Orchid, a “captivating, magical, enigmatic purple”, as the color of the year for 2014.
“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,”
said Leatrice Eiseman, executive director of the Pantone Color Institute.
“An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society. An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”
Pantone believes that this color trend will be ubiquitous in fashion, beauty, and interior design. We’ve spotted examples of this trend at the international watch and jewelry shows, Inhorgenta Munich and Baselworld, this spring.
Tanzanite — at the Core of the Jewelry Trends 2014
Gemstone specialist Paul Wild sees tanzanite’s characteristic purple as the color of the year 2014. Markus Paul Wild, CEO of Paul Wild, says,
“Tanzanite is very much on trend, as well as an extravagant classic.”
Paul Wild presents a wide range of jewelry-grade tanzanite stones in all sizes at Baselworld 2014. In addition to sets for earrings and cufflinks, the stones on show include a 14.56 carat drop-shaped tanzanite with a clear “radiant orchid” center. Tanzanites were first discovered in 1967. Their value is continually increasing, since the source for this stone in Tanzania is said to be almost exhausted. Paul Wild also shows rubellites, which are another example of this year’s color trend.
Earring designer and manufacturer of ear piercing systems STUDEX supports this trend. Purple is represented both in their line of piercing earrings for ear piercing and in their regular, hypoallergenic earring collection Sensitive by STUDEX for the entry-level price segment. Juergen Weiss, managing director of STUDEX Europe, says,
“Tanzanite is clearly at the core of this year’s color trend in jewelry. We will see purple in many shades and variations as well as other matching tones throughout 2014.”
STUDEX presents their Purple Collection in a palette ranging from rose to fuchsia to purple, featuring alexandrite, amethyst, tanzanite, and other stones.
Shades of Purple
Ice-Watch added a Radiant Orchid model to their second collection of PANTONE UNIVERSE watches. Italian jewelry maker Brosway features Indian pink, Provence lavender, and tanzanite as well as other Swarovski crystals in their newest B-Tring collection in 316L stainless steel with PVD coating. Luxury pearl jewelry brand Yoko London, which belongs to Euro Pearls, unveiled its beautiful new Vigneto Collection, featuring rare freshwater pearls in unique natural shades of deep violet set with glimmering diamonds in 18 karat white gold settings.
At Inhorgenta Munich, German brand amor presented earrings in different berry tones with crystal glass, synthetic zirconia, and 925 sterling silver. Some pieces of Toco d’Encanto’s Le Carose collection also represent the jewelry trend 2014 with their cute pink or fuchsia doll pendants made from brass or acrylic glass and decorated with colorful fabrics.
Check out our Pinterest board for more inspiration from the purple palette.
Header image: © Sara Dabaghian/Unsplash; image #1: © Toco d’Encanto Gioielli srl; image #2: © Ice-Watch; image #3: © Paul Wild; image #4: © STUDEX of Europe GmbH; image #5: © Yoko London/Euro Pearls; image #6: © amor GmbH; image #7: © Bros. Manifatture; image #8: © Arteum.ro/Unsplash